Let’s get down to business!
It’s never too early to prepare your marketing plans for summertime. Check out our three marketing tips to effectively promote your business in Oshkosh.
Tip 1: FACEBOOK ADS
Create Facebook posts using clever messaging or discounts on products or services you offer. Schedule the posts a few days before and during an event to attract visitors to your business. Once your message is published on your social media, you can promote the post to consumers living in and visiting Oshkosh for the duration of the event. Watch the attendees roll in!
Tip 2: WEBSITE BANNER
Add a banner to your website featuring a special on your products or services that relate to visitors coming to town for a particular event. This will show your business supports local events while drawing consumers in for a good deal!
If you are a coffee shop looking to celebrate EAA AirVenture with the rest of the community, you could feature a new drink you name after a famous pilot or type of airplane to resonate with that audience. This would be an example of a product special to place as a banner on your website like the one we have here for Battle on Bago and Hops & Props.
Tip 3: HIGHWAY BILLBOARD
While highway billboards aren’t cheap, they are a great way to reach everyone driving into Oshkosh for an event, no matter their demographic. You can select available locations along the highway or advertise within the city on bulletins at a lower rate. Keep the copy short and legible with an enticing message, and you’re bound to meet new customers.
What marketing tips do you have for your fellow business owners? Please share!